Not logged in
When we talk about viral we are referring to the phenomenon of passing on content. As this is shared by more and more viewers, it can lead to exponential growth.
The mechanisms for spreading this content have moved on over the last 15 years, but the principals remain exactly the same. By producing engaging content and mechanisms for it to be shared with others, you can enjoy a successful viral marketing campaign.
In recent years we have seen viral videos really take off due to the rise in popularity of social networks and online video sharing websites. There are many examples of how viral videos have spread like wildfire, some completely by accident rather than being designed specifically for viral advertising.
It has proven to be difficult for advertising agencies to replicate these viral video success stories, but there are have been a number of cases over the past few years which show it can still be achieved.
Viral advertising campaigns have had to become even more sophisticated, with personalisation and interaction with the end user now commonplace.
There is no guarantee of ensuring your video is a viral success, but there are ways and means of giving it a better chance.
- Make sure your video resonates with its audience, by producing a viral which revolves around the things your viewers are currently sharing with one another.
- Provide something that makes such an impact on the viewer that they feel compelled to pass this footage on to their peers.
- Viral videos need to be high impact and really stun the viewers.
- Gain as much exposure to your content as possible, by considering the use of paid services like Sharethrough and Stumbleupon.
- Remember that the video is only considered viral if a mechanism is opened up that allows it to be shared with others.
- Timing can be important so think about news stories and seasonal events when designing your video.
- Track your viral marketing campaign using YouTube Insights or the Tubemogul service to find out how successful it has been.
RSS Feeds